Long review of World Industries Box set, completed with YouTube Clips

Here’s the link to what I’m talking about on Amazon:http://www.amazon.com/World-Industries-DVD-Box-Set/dp/B001BGS85Q/ref=sr_1_4?ie=UTF8&s=toys-and-games&qid=1253993445&sr=8-4

I recently purchased off of ebay the World Industries DVD boxset, which includes 6 skate videos from this famous skateboard company. Over the past few weeks I’ve enjoyed watching these as I obsess over skateboarding. Anyway this blog entry is real skateboard geek-out and I understand if people do not read the whole thing. I am going to review each of these skate videos in my own way, paste some youtube links, and even go into minute detail of the commentary and bonus features.

Previously my knowledge of these videos were the two from 1992 and 1993, Love Child and New World Order. This company also produced other videos like Plan B’s Questionable Video, Blind’s Video Days, and 101’s Snuff. Back then skaters really obsessed over the videos as each one brought new tricks to the game. Now I think the standards of tricks are kind of in place which is good in that people know what they have to learn, but bad in that some of the spontaneity of seeing new tricks is gone.

 Here’s what I think of the videos in this box set:

 Rubbish Heap (1989)

I remember hearing of this video, I think one of my friends had it, but I don’t think I watched it back then. I think I saw parts of it, but not in its entirety.  That year I probably watched Hokus Pokus by H-Street, a competing company, and felt that was the only video I needed. On this entry I can not help but compare the two of these videos and Hokus Pokus on DVD may be a future ebay purchase. Both of these videos are credited with bringing on the new stage of skateboarding focusing on street skating. Rubbish Heap is kind of bizarre watching now while I don’t think Hokus Pokus would be.

Rubbish Heap may be the first video that the movie director Spike Jonze edited. The opening is actually funny with a table of contents that state the vcr clock time for each part. Even now that seems creative and fitting to the zine image that the company advertisements were in the magazines.  That creativity was what made this company such a success. There is a documentary called The Man Who Souled the World about the owner Steve Rocco who in 1998 sold the company for twenty million dollars or something ridiculous. Since I watched that documentary several times I was interested in watching Rubbish Heap, their first production. What they said in the documentary is true in that it looks like cheap film work, but creativity was there, and the trick style was a step in the right direction.

The biggest disappointment of this video watching it today and probably back then was that it does not have a soundtrack. I guess the term for this is ‘raw’ footage, and is suppose to be simply skating.  This is a long video and I noticed except for the big time rider parts I got kind of bored. I’m a big fan of curb skating and don’t agree with today’s viewpoint that you can not skate curbs but only ledges that are knee height or higher. Also I could never do slappy’s (where you grind into a curb without ollieing) and in some cases they can look really cool, but some of these parts I thought that skateboarding has come a long way from back then. Now I’ll get to the good parts. Ron Chatman has such a good ollie, trick variation, and style to this that I was impressed. Jeremy Klein skates fast tech and rails. Mike Vallely’s part is long but he skates really well. I youtubed his part from Powell’s Public Domain which came out a year earlier, and this is an improvement on that.

The part in this that really grabbed me, and might be the most historical in the skateboarding world is Rodney Mullen’s part. He does so much freestyle tricks that influenced technical tricks that are standards today.  He may not get as much credit as Tony Hawk for making skateboarding popular but he definitely made modern day street skating possible.  Toward the end of his part someone focused his freestyle board (broke it in half by stomping on it) which makes him laugh and he grabs a regular sized board from someone else and does a ton of technical tricks. In Plan B’s The Questionable Video (1992) Mr. Mullen has an amazing street skating part, and perhaps that progression started with goofing around on a regular board. In the documentary The Man Who Souled the World a commentator said the Rodney Mullen basically conquered freestyle skateboarding, and in the 1990’s to 2000’s progressed street skating.

That said I think that Hokus Pokus was the better video at the time. I may be biased because I watched it so many times growing up, but a lot of those riders where pushing the envelope as well. In that documentary they claim that they were the first and only for street skating, and that is simply not true. It’s true that World Industries influenced the sport, especially with their later videos, but they were not the only ones.

One last positive thing, I’m glad they chilled on the slow motion in this video. If you youtube Santa Cruz and Powell videos they are almost unwatchable because every trick is in slow motion.

Here are some youtube clips:

Rodney Mullen, http://www.youtube.com/watch?v=DXlfFB9p4KM

Jeremy Klien, http://www.youtube.com/watch?v=oZGqklZcuvU

Ron Chatman, http://www.youtube.com/watch?v=bkdAfCzUhbk

 Two World Industries Men (1990)

This will be the shortest review, because it is by far the shortest video of this collection. This is simply a video with two parts featuring the riders Chris (Dune) Pastras, and Randy Colvin.  I was not even aware of this video when it came out. I think I was obsessed with another company called New Deal at the time. Watching this now, you can kind of see that for filming it was influential. It’s only two riders and is probably shorter than 10 minutes. World Industries realized that maybe not all videos have to be an hour long. About three years later they put out another short video Tim and Henry’s Pack of Lies that was right on even though not much footage. Today companies promote themselves with 3 minute youtube promos. Another thing that’s interesting about this is that it’s mostly street, and both riders have solid lines of multiple tricks. I enjoyed the mini ramp section in Chris Pastras, and I am kind of amazed that the mini ramp standards were around back then as well, he does a super smooth feeble grind to fakie. People would get a hand clap for doing that today. On the street sections they both have really good pop or height to their ollies. Chris Pastras also busts some nollies. This video also does not have a soundtrack, but I think works a lot better than Rubbish Heap because it’s shorter and the skating more advanced.

Here it is on youtube:

The youtube wouldn’t play, hopefully it will at some point:

http://www.youtube.com/watch?v=BjRpu3LhLfk

Love Child (1992)

This short video was in heavy rotation, and watching it now it’s still a lot of fun. One great thing about this box set is that for years I’ve been telling people how exciting it was to grow up skating around that time, because the sport progressed so quickly. With this box set I have prove. The skating in Rubbish Heap compared to the skating in Love Child seems almost like a different sport, and it’s only a three year difference. If you watch a skate dvd from 2006 and then from 2009 the differences would be insignificant. This progression with this company seems staggering compared with the no music Rubbish Heap. But it wasn’t, Steve Rocco owned about five companies and the video from 1991 Video Days from the Blind skateboard company really changed it. Earlier in 1992 The Questionable Video from Plan B was huge. Unfortunately this box set only includes the ones labeled World Industries and not the collective output of Steve Rocco. So watching this box set alone without knowing some history of skateboard videos the progression would be kind of mind boggling.

Now I’ll get to talking about Love Child, they really got it on this one. The soundtrack is 60’s music culminating with Diana Ross’s song Love Child for Daewon Song’s part. When you start it the very low tech Love Child title comes on and then a preamble of words come on the screen introducing Randy Colvin and apologizing for not getting footage of him in a humorous way. Then they have a couple of goofy clips of Mr. Colvin with ‘the wonderer’ as the background song. Then the skating in the video starts with Chico Brenes doing an assortment of tricks and highlights at EMB in San Francisco. He skates to ‘Born to be Wild’ The soundtrack is so fun and includes ‘Hair’ and Stevie Wonder. There is not much slow motion and the skating is advanced, and this video did introduce several tricks. Little Daniel Castillo does switch inward heelflips, and Daewon Song does a full nollie heelfip cab on a pyramid. Shiloh Greathouse at the end of his part does a backside 270 to board slide down a rail. These tricks would turn heads today, and what is so exciting is that they and more tricks were firsts for this video and other videos at the time.  The other thing that I like about this video is that practically every part has a run or line of some kind, which is multiple tricks in a row. Jovontae Turner skates smooth and at one point I think does a run of more than 8 tricks. The new skate dvds are missing this, they concentrate so much on bangers or a trick down 20 steps or something, that they don’t show lines as much as they did in this videos and other videos in the 1990’s. Another interesting thing about this is that several of these riders are pro skaters today, which shows that skateboarding can have longevity. Just like other pro sports they can be veterans in their late thirties pulling weight.

This video was at the height of the super baggy pants, baggy polo shirts. Looking back at that time it was kind of ridiculous to be so trendy in that you felt like you had to wear that stuff. But watching this dvd in 2009 makes me nostalgic for that time period. In that documentary The Man Who Souled the World one of the riders said that there was a little period where it was just skateboarding, every waking moment was skating.  Someone else on that documentary said that kids now have the internet and other interests. That’s good in a way in that they may be well rounded without only one focus, but I think there is a difference of skaters growing up now compared to then. Overall I think this is one of the most enjoyable skate videos ever made.

P.S. (thought of this later)

At the beginning of Shiloh Greathouse’s part they show him with other skaters taking down a no skateboarding sign. That was such a good statement at the time.

Here are some youtube clips:
Daniel Castillo, http://www.youtube.com/watch?v=sMvYeNYSZfQ

Daewon Song, http://www.youtube.com/watch?v=ZX8Aq1L6hp0&feature=related

If this works the whole thing in two parts,

Part one, http://www.youtube.com/watch?v=IGXM5YqVzbw

Part two (audio blocked), http://www.youtube.com/watch?v=D-uLC4-45Aw&feature=related

I’m happy I found this. Daewon Song and Daniel Castillo talk about Love Child

http://www.youtube.com/watch?v=LBcLGaB3af0&feature=related

New World Order (1993)

It was 1993 and hip hop ruled the skate world. Fitting to that World Industries put out a short video with almost the same riders as Love Child but with a soundtrack that included Onyx, Slick Rick, De La Soul and other music from that time. 1993 was such a blur of videos like Snuff by 101, Virtual Reality by Plan B, Sky Pager by Underground Element, The Real Video, Super Conductor by Foundation, Stereo and so many other videos. This was such an exciting time to skate and people got comfortable with tech and switch skating. I’m making a stretch but it seems to me that the proceeding years up to 1993 lead up to that type of skating that is the foundation of today’s skating. People no longer questioned what could be done by trying weird tech tricks like back-foot kick flips, but worked on the variations of standard flip tricks, and doing the standards all of the ways. I don’t know how strong New World Order stands out with the plethora of videos of that year, but watching it today I can see that it had some influence. The influence is in the tricks landed, and the film work of the video.

The opening preamble wording is kind of a hip hop thing which includes words like phatsac. The intro is short and kind of fun. Kareem Campbell has the first part and I think it’s an impressive part even today. I believe this video introduced this skater to the world, and in the later videos he showed that he was one of the best. In New World Order Kareem Campbell’s part is so impressive because he is versatile with the tech tricks of the day but also goes big. There are some lines in it, and almost all of his tricks has pop (height) to them.  Seeing it now, you could gander that it was no longer good to simply do a hard tech trick, you also had to put height to the trick. This makes since that at first creating a trick and experimenting with it was enough, but eventually tricks need to be fine tuned and made more stylish. The one thing that bummed me out about this part back then and makes me mad today, is that Kareem Campbell ollies over a small kid. This is so dangerous and really could have hurt the kid if he didn’t make it.  These videos kind of do not show the wildness that the company had, but this does show overtones of an all or nothing attitude. Even though I don’t agree with him doing that, Kareem Campbell does have a great part in this. Shiloh Greathouse also has a good part in this, and if you watch closely does do some very technical stuff. Down a three step he does a full cab backside heelfips which seems kind of impossible. On the quarter pipe in the World Industries park he does nollie fronstide full cab heelflip which is super good. At the end of his part on a handrail he did a switch frontside 270 to rail, and then a switch frontside bigspin to rail. This might be the time that people realized everything could be done on rails. Daewon Song’s part is good. Back then I remember being disappointed in that he does no lines in this part compared to Love Child, but watching it now, the tricks he pulls in this show that he was a tech master, and definitely influenced manual tricks as we know it. At the end of this video they show a plethora of world riders with a cool hip hop instrumental song, I think it might be snoop dog.  Henry Sanchez does a frontside kickflip to fakie manual. I remember pressing the rewind button for that one.

I owned this vcr tape, and watched it so many times that year. I think it’s still enjoyable to watch.

 Youtube clips:

Kareem Campbell, http://www.youtube.com/watch?v=Lho8NAw2YbA

Shiloh Greathouse, http://www.youtube.com/watch?v=H-umxdSrPNg

Daewon Song (audio blocked), http://www.youtube.com/watch?v=n5ZfZqKqXSo

20 Shot Sequence (1994)

This video must have come out right after I flew over of the cuckoo’s nest. Therefore I am just viewing this now; I missed it when it came out. For the most time I’ve accepted that in the summer of 1994 I had a psychotic episode, and my life changed because of it. Whatever doesn’t kill you makes you stronger, and because I went through so much I’m more mature and well rounded. However at some points I contemplate if I never got sick what I would be. Thankfully I’m now recovered from all that having my last episode in 1997, but the years seventeen to twenty are kind of crucial in a person’s development. I truly believe the only reason I quit skating was because I got sick, and watching this video today, I think I would have been really exited about this one when it came out if I never got sick.

I learned from the documentary The Man Who Souled the World that this was an awkward time for Steve Rocco and his companies.  A lot of the riders jumped ship to start the companies Girl and Chocolate on their own. I’m guessing that Rocco felt he had to put something good out to tell people his company was still strong. Rocco ran about five companies, and after some of them left for girl, some of the companies did not have that many riders. Before this video the companies would put out separate videos, and they would sell. But with this one, 20 Shot Sequence, all the companies have a part in the same video. So the parts for this are from the companies 101, Menace, Prime, World Industries, and Blind. This makes for such a fun video to watch because there are over twenty riders and their parts are short and sweet.

The video has a short intro and it quickly goes to the 101 section. To one real cool rap song the riders Jason Dill, Clyde Singleton, and Gino Iannucci skate so good. This really shows tech skating that is smooth; all three of them have lines in the part. The point of a skate video is to amp skaters to skate. A lot of times a skateboard fan would wake up and watch a few videos, and then go skate. This 101 part does that; it makes you want to skate. The second part is from Menace, and it opens with two of them beating up another skater. This kind of bums me out because I don’t like to see anyone get hurt. I guess they were trying to make a statement on what skateboarding was at the time. This company spawned Jackass and all of that. I like to see skateboard videos stick to the skating rather than filming them acting like jerks. For the Menace part they altered the film to make it looks blurry, shows a little bit of skating, and shows them smoking weed. The skating it shows is really good, but I usually skip this part, I think they were way too concerned with creating an image. The next segment is from the company Prime and is the weakest part of the video. About 6 riders skate to ‘Carry On’ by Crosby Stills and Nash, which is one of my favorite songs of all time, but it doesn’t fit the skating part that well. A huge part of the success of skate videos is the soundtrack selection, and the sound has to match the rider’s style. The World Industries part is two songs. The first hip hop song has the majority of riders and finishes with Daewon Song skating fast and doing lines. The second part is ‘Bring the Pain’ by Method Man for Kareem Campbell’s part. Kareem Campbell’s part might be the best part ever. He skates fast does a ton of tech techs and has such good pop on everything he does. This is the part that I watch repeatedly on this dvd. After this it’s the Blind’s part which is very strong. The late Keenen Milton has a real solid part, and you know why he is a legend. Lavar Mcbride does every tech trick you can think of. Ronnie Creagor finishes the video with his smooth tech.

I’m convinced that if I saw this when it came out, I would have chosen World Industries over the Girl camp. I also have the Girl box set that includes Goldfish, Las Nueve Vidas De Paco, Mouse, and the Chocolate Tour and those videos have good skate parts. But what annoys me about the Girl videos you have to fast forward all the segments on Spike Jonze skits. I liked that with 20 Shot Sequence they focused on the skate parts, and not all this other stuff. A little bit later videos came out featuring pro skaters not skateboarding at all.

Here is some youtube clips:

101’s part, http://www.youtube.com/watch?v=lMwbheAvZWY

Kareem Campbell, http://www.youtube.com/watch?v=7uMwqHX7xmc

Blind’s Part, http://www.youtube.com/watch?v=MnZTao8nNmY

Trilogy (1996)

I missed this one too, but really enjoy watching it since I got this box set. They followed the same formula of 20 Shot Sequence of featuring multiple teams on Trilogy. The teams are in this order 101, Menace, Blind, and World Industries. I think this is a little longer, and some of the individual parts are longer. It makes for a real fun watch with a lot of very good skating.

The intro is a little annoying with a computer voice over of 101’s riders names, thankfully it’s short.  Marcus McBride has the first part and it is super good.  The song is kind of seventies soul song, and it fits the style. Marcus Mcbride does several lines and tech tricks with good pop. On the famous hubba ledge he does a heelflip to backside 50-50, which is really good. Clyde Singleton, Jason Dill, and Gino Iannucci all have solid parts for the 101 segment. It was nice to see some footage of the Flushing Meadows Unisphere on this. That grate is about six feet long and the ledges at least knee height, and they skate it with ease. Menace toned it way down compared to 20 Shot Sequence and have a goofy entry of them breaking into an apartment to watch the editing footage of this video. Whatever, they showed some skating afterwards. I guess I’m not to into that company.

Blind’s segment however is simply awesome. Lavar Mcbride starts his part with a kung-fu parody, and then has a skate part that lasts about six minutes.  He kind of does every tech trick known to man in this, and does them in lines that last more than ten tricks in a row.  He skates some famous spots, and one of them is a handicap ramp to maybe about four feet over a flattop. That is not described that well, but Lavar McBride does so many tricks over that, I can’t imagine anyone skating that spot better.  I say on the credits that the songs, two songs by the way, were Jimmy Cliff a famous reggae guy. The part amps the viewer and makes you feel good too. If I find the youtube clip of this and you read this, definitely watch that one.  Gideon Choi part is fun to watch with Stevie Wonder. I was impressed with Josh Kasper’s part and as always Ronnie Creager skates really good.

The last segment is World Industries. Kareem Campbell’s part has two skate segments. In the middle it shows him writing a letter to Shiloh Greathouse in jail. For people that do are not familiar with skating this segment seems like nonsense, but Kareem Campbell and World Industries directly insult Girl, by making fun of doing westerns. Doing westerns refers to Chocolate’s Las Nueve Vidas de Paco and World is making fun of them. This little segment is short, and then Kareem Campbell really skates well to Nas. The type of skating looks like he started to go big with rails. It’s good and different from his part in the earlier videos. Then a bunch of riders are shown and I think the highlights of these are Maurice Key and Enrique Lorenzo. The end part is Daewon Song that skate fast and does lines with a Sublime type group for the music. I enjoy Daewon Song’s part, and I think even though his newer videos seem more impressive because he goes roof to roof, this part is cool because he’s ripping regular spots.  Daewon Song’s new parts seem artistic, but perhaps a step away from actual skating, it’s no longer good enough to do a lazer flip, you have to do a lazer flip from roof to roof.  Even though I think that he’s probably my favorite pro skater.

Again I think if I saw this when it came out, I would have been more into this than the Girl productions. This and Mouse probably came out around the same time. Even though Mouse is more famous, I think this is better.

Youtube clips:
Lavar McBride, http://www.youtube.com/watch?v=vZjIzNxhBEs

Marcus McBride, http://www.youtube.com/watch?v=Dm5WS2JrCu8

Kareem Campbell, http://www.youtube.com/watch?v=9R4DFm-MuWo

Ronnie Creager, http://www.youtube.com/watch?v=H8X_5NkIeTA

Daewon Song, http://www.youtube.com/watch?v=GM2ZPsH6ua8

Josh Kasper, http://www.youtube.com/watch?v=20fy1uWo_ig

Bonus Features

Commentary

Each of these six videos has a commentary feature with skaters involved with the videos.  Rubbish Heap has commentary from Steve Rocco and Rodney Mullen. Two World Industries Men has commentary from Chris Pastras.  Love Child has commentary from Shiloh Greathouse, Daniel Castillo, and Richard Mulder.  20 Shot Sequence has commentary from Clyde Singleton. And last but not least Trilogy has commentary from Enrique Lorenzo and one of the filmers.

I watched each one with the commentary once, and they really do give a lot of background information.  Even though I was not that into Rubbish Heap the commentary is really cool. Steve Rocco and Rodney Mullen joke around, and give information.  On Jef Hartsel’s part Rocco jokes how he had to cave in to letting the rider paste the Hale Salasie Rastafari image, that he really didn’t like that much at all. They give some low down on where the riders ended up. Apparently Ron Chatman is a school teacher somewhere in L.A. Rodney Mullen gives a lot of information and background about his own part and states it was filmed in about two weeks. The one thing I thought weird is that they were silent during Mike Vallely’s part, which shows there is still a tension. Since I like that documentary The Man Who Souled the World, this commentary was really cool, and I think informative for anyone interested in Rubbish Heap.

Two World Industries Men is informative as well. Chris Pastras explains for the intro they simply asked people if they knew the Dune or Randy. During his part he states how he wore a red wig, and for no particular reason. I also like Chris Pastras’s honesty, when he skates a famous spot on the part, he said he always felt so small when Ed Templeton would show up there, because he was so much better than everyone else. Chris Pastras gives a background of skating at the time, and states that Randy Calvin really was good without putting much effort to it.

Love Child and New World Order basically have the same people commentating. Shiloh Greethouse says some humorous things about fashion, by pointing out the pants and the shoes. He also says some interesting background information on the time of the skating, like shortly after he landed something they got kicked out of the place. He also mentions things about the tricks like that these videos do show more runs than current videos, and that tricks that were first ticks could be sketchy and still put in the video. Now everything has to be super smooth. Daniel Castillo is entertaining, and during Love Child seems kind of embarrassed by his part. At the end of Daewon Song’s part in New World Order he states how he got so much crap for stating that Daewon Song was the best in the world. Daniel Castillo states in this commentary that the reason he said that is because Daewon Song got that trick, a fakie lazer flip (on a super steep back), on his first try. I really enjoyed the commentary on these two videos because I watched them so much when they came out it was cool to have the rider’s perspective on that time.

Clyde Singleton might not be the most politically correct guy but his commentary on 20 Shot Sequence is informative. His part in the video comes up quickly and he states on one of his three trick lines he landed the second trick and then decided to push a couple of couple of times and did a sick third trick impromptu.  He states how Gino Iannuci really was the core of the 101 team and jokes that it should be illegal to look that good on a skateboard. For the Menace part he states that showing that part changed skateboarding, and this team really was super good.  I was kind of shocked that people were behind these guys. Singleton is harsh on the Prime team, but pointed out good things about them too. Mr. Singleton says a lot of positive things about Kareem Campbell’s part and that the filmers could always rely on Kareem Campbell to get good tricks. Singleton also points out that the 360 flip to 5-0 on the picnic table top was groundbreaking. During Keenen Milton part Clyde Singleton states that World Industries gave out paychecks and supported so many skaters, that they deserve recognition for that. Other companies would sponsor ten people and World Industries sponsored fifty or more. Clyde Singleton also states that Lavar McBride really was very good, but the industry and skateboarding was unwilling to except it. The inside information on this is really worth watching for enthusiasts of skating at that time.

Enrique Lorenzo gently does the commentating for Trilogy with the help of a filmer.  He gives a lot of background information for the riders and mixes in personal information of him moving to America and California to skate. He also says that the Menace guys were super good, so maybe my negative outlook on them is nonsense. He states that after the Menace part he would turn off the vcr and go skating. I learned that Josh Kasper was originally a roller blader and they contemplated he transitioned quickly because he already used to dropping from large heights.  During Enrique Lorenzo’s own part he points out that he was riding a Chocolate board that Richard Mulder gave him. And during the line in the rain that right after they cut that part he fell and got soaked.  Enrique Lorenzo states that Kareem Campbell and Daewon Song really were on a different level.

Bonus features and additional footage

On the first disc that includes Rubbish Heap and Two World Industries Men it has a bonus feature that simply shows the World Industries advertisements for the skateboarding magazines at the time. I remember some of these and it just shows that creativity made this company. The other bonus feature that is really cool is on the second disc with Love Child and New World Order and it’s called ‘making of a line.’ It shows Daewon making multiple tries to complete a line around a school in California. The line is a ridiculously long and might be 20 tricks or something. It really shows Daewon Song’s consistency, some of the attempts were foiled by someone sitting on a bench and so forth.

All three video discs have segments of skating that was not included in the actual videos. It really is interesting watching this because you realize that these skaters had so much footage. It might have been canned for being a little sketchy. On the third disc it shows Jason Dill doing a line at the Flushing Meadows Unisphere spot. In the middle of the line he kind of trips over his board and then pushes and lands a backside kickflip over the grate. I was amazed they cut that, because it is impressive. Also this extra footage shows how consistent these riders are and they put hours of footage into a three minute part. On the third disc I noticed on a tour segment the skated a park in Albuquerque that I’ve been to, which is cool.

This was a good purchase for me, and makes me want to be more consistent with skating.

 

In closing, if you want to learn about this time in skateboarding and this company, check out this documentary.

The Man Who Souled the World

 http://www.amazon.com/Man-Who-Souled-World/dp/B000Y40EPI/ref=sr_1_1?ie=UTF8&s=dvd&qid=1254076666&sr=8-1